Appendix

Detailed work log

Year-by-year delivery detail. The main portfolio highlights case studies; this page keeps the full list for interviews and deep review.

2025–26

Shaya app, Loyalty, Onboarding, MAPI & Strapi

  • New Shaya iOS app: contributed to development and production release; Shaya Pre-Home screens/events, PDP confidence banner, Shaya PD keys, tier-based Shaya widgets, Shaya events fixes.
  • Loyalty 2.0 (released): data/landing API integration, landing UI & events, tier property updates, Xclusive points redeemed status, release support; Silver Studded LP/PDP tags.
  • ID Verification (released): success-page APIs/logic, swipe & navigation, animations, events; reusable SwiftUI components.
  • User Onboarding (UOB): profile completion form, confirmation bottom sheet, success page, validation, register flow, Google Sign-In.
  • Dash Delivery: feature delivery, config toggles, HP mini-LP pincode changes, checkout/final-order fixes.
  • Flash Sale Timer (Phase I & II): Home/LP/PDP/Cart/Wishlist strips & banners; timer-based asset scheduling (removed manual midnight updates).
  • App Skin & themes: Dynamic Tab Bar; App Skin / nav bar themes; unified Strapi V4 App Skin (Flash Sale / Occasional / Default) with top/bottom banners; timer-driven activation.
  • Treasure Chest / PoP: logo & name rollout, PoP in Wishlist, once-per-day nudge configuration.
  • Supporting backend (MAPI / Ruby): Flash Sale LP banner fixes; gold-coin DMB / hallmark / warranty PDP rules; loyalty push-notification toggle; Silver Studded LP+PD tags; Social Proof; listing/PDP keys; try-at-store & TAH API analysis; store-selector deeplink fix; Strapi file stitching to Home Page API; 5xx / payload edge-case hardening.
  • Strapi CMS: V3→V4 migration support; config repos; Home Page / App Skin / banner components.
  • Platform: Swift 5→6 migration; SSL pinning & config cache; crashes/live issues; Repeat vs New Users widget; CL Live tray/icon fixes; User Age Restriction; Delay Communication UI (Home/Order/Item Details — API-dependent); React Native env/logger/release-doc support; ET / release support.
2024–25

Genie, performance, deeplinks & production stability

  • Project Genie (launched): store appointment / try-at-store flows, session lat/long storage, Call Store CTA changes; live support and incremental enhancements.
  • Performance: app launch improvements, network/request optimization, custom traces, DataDog integration.
  • Platform hardening: SSL pinning, lazy-load config, BSKeyboard migration, TAH deeplink, User Xclusive deeplink, UTM / UserTraits tracking, Firebase user ID identification.
  • Quality: multi-quarter crash & live-issue resolution; SwiftLint leadership across large file sets; Rollbar/production monitoring; support roster; HP revamp events & Shaya events fixes.
  • Knowledge share: tech blogs/talks (SwiftUI, ARC, App Clips, Swift performance); documentation (WhatsApp Login, Genie, traces, SSL pinning, UTM params).
2023–24

Foundation features taken live

  • Cart Revamp — shipped to production with Xclusive points animation improvements.
  • Referral — install & sign-up referral feature + incremental updates, taken live on schedule.
  • Contactability: WhatsApp Login, Unify OTP, Bureau Removal, POP Enrollment, Ring sizer, One Missing Info — delivered and released.
  • Firebase crash monitoring and production bug fixing as a regular practice.
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